What Are Vehicle Signs And How Effective Are They? 

Vehicle signs, or car signs, are promotional designs that appear on a vehicle. The most popular signage solutions on passenger vehicles include vinyl lettering, magnets and whole car wraps. On trucks and utes, vinyl stickers, boards and one way vision designs are the most common signage solutions.
‍
Among Australian businesses, vehicle signs are the most commonly overlooked signage solution. According to a 2020 study done by the Australian Bureau of Statistics, passenger vehicles, light commercial vehicles and trucks gain the greatest exposure on Australian roads every year.

Check out the following statistics: 

This means every year, your passenger vehicle could attract 11,000km worth of additional exposure every year, while your truck could gain up to 21,000km worth of exposure to potential customers every single year without you needing to do anything extra! That’s phenomenal exposure and can bring you significantly more new business.

Car Decals vs Car Wraps

Car Wraps - Getting a car wrap means you’re changing the entire aesthetic of your vehicle into an eye-catching piece of art. It commands more attention and exudes more professionalism. In terms of cost, car wraps are more expensive than decals due to the materials used and detail required in installation. In terms of durability, car wraps usually have the same durability as decals (5 - 10 years depending on the vinyl used and car usage).
‍
Car Decals - Getting a car decal means you’re adding designs to your car that won’t change the entire aesthetic of the vehicle. Usually, small to medium sized vinyl stickers and magnets are the most common car decals used by customers. This is a great way to make your vehicle stand out without the cost and drastic change involved with a car wrap. In terms of durability, car decals have the same durability as car wraps (5 - 10 years depending on the vinyl used and car usage).

Frequently Asked Vehicle Signage Questions

How much do magnetic signs / logos / wraps cost? 

The cost of magnetic signs, car decals/logos and wraps all vary depending on size of vehicle, material used and scope of work. JK Creative’s 25 years history allows us to deliver our vehicle signs at the lowest costs in the industry. Please submit an enquiry form for a free quote. 

Are decals bad for car paint? 

No, decals will not damage your vehicle’s paint job. Most decal designs used for vehicles are made of vinyl, and actually provide a protective layer on top of your paint. Unless the paint job on your vehicle is exceptionally poor, it is highly unlikely acrylic adhesives will remove or affect the chemistry of your paint. 

Do car signs work for advertising? 

Car signs by far provide the cheapest physical exposure for businesses. Instead of erecting billboards, or installing physical signages, vehicle signs take advantage of your business’ existing motor assets to expand your business. This makes car signs a great marketing tool for businesses with vehicles. 

As outlined above, the average passenger vehicle travels 11,000km, while trucks travel on average 21,000km per year. That equates to hundreds, if not thousands of eyeballs seeing your ad every single day. Car signs are therefore also a great way to gain exposure and increase your brand’s credibility.